Case study

A SHARED HUMANITY

background

A Shared Humanity was founded with the goal of creating a tangible creative community where people can come together and make the world a better place. They focus on telling authentic stories through different mediums, such as photography, writing, illustration, and fine art.

Challenge

A Shared Humanity was kicking off a new product called Art & Artifact, a quarterly subscription box that contains original art and objects centered around a theme selected by the curator of each box. They needed a logo that both communicated the mission of A Shared Humanity and also complemented the wide variety of artistic styles that would be displayed through Art & Artifact.

Objectives

A Shared Humanity promotes:

  • Adventure
  • Generosity
  • Community
  • Creativity

SOLUTION

  • Mark represents human DNA, link/arm-in-arm, eyeball (shared vision), or a "core" center

  • Vibrant red color evokes passion and energy

  • Rounded type paired with clean and crisp mark translates well over multiple mediums

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