Case study

Adoption Heart

background

After five years of marriage, we decided to grow our family through adoption. We chose to go a different path and find a birthmother through word-of-mouth connections. To help spread the news, we created products to use in both a networking and fundraising capacity. We knew that whatever we made needed to be something our friends and family would be proud to wear and share.

Challenge

Our goal was to convey adoption in its simplest form. Something that would resonate with multiple people, and appeal to a wide audience–families who have adopted, who plan to adopt, and those who have been adopted.