Case study

CITY NORTH CHURCH

background

City North Church is a church plant with the goal of reaching out to those who feel jaded by past experiences with the church. They provide a fresh, life-giving approach to their ministry.

Challenge

We needed to create something clean, modern and appealing to people turned off by traditional and over-done references.

Objectives

City North Church is:

  • Life-giving

  • Inspiring

  • Welcoming to those who have "given up" on church

SOLUTION

  • Stylized C with navigational arrow pointing North (also upward to Christ)
  • Clean, strong lines
  • Simple, modern type
  • Horizontal orientation works well for both print and web applications
  • Industrial, simplified look ties into city location/vibe

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