Case study

Park Street BrethreN

background

Park Street Brethren Church is a family-oriented, Christ-centered church, that focuses on hospitality and loving their community.

Challenge

Park Street wanted a new logo that would represent a comfortable place where people don’t take themselves too seriously. As a multi-generational community, they wanted a modern mark with a timeless quality that would accurately represent their congregation.

Objectives

Park Street is:

  • Authentic

  • Practical

  • Welcoming

  • Community-driven

SOLUTION

  • A dove appears in the negative space representing peace & the spirit of God
  • The green space surrounding the dove shows abstract hands coming together to represent community
  • Shape mirrors the windows of the church building where people gather together
  • Friendly and approachable type: Letters have slight stencil feel, representing broken people coming together to create something beautiful

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