Case study

STATEHOOD DAY

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Statehood Day is an annual celebration of Ohio’s statehood and encourages advocacy on behalf of its rich history. Elected representatives, community leaders and advocates come together at the Ohio State House to learn about what is happening to preserve Ohio’s history and how their participation today will help build a great future.

Challenge

The client wanted a logo that could be used annually to promote the event. One requirement was to compliment their existing parent brand, while still looking unique. This mark would be used on a variety of materials–from banners to booklets–and needed to be easily reproduced.

Objectives

The Statehood Day logo represents:

  • Ohio

  • Advocacy

  • Civics/history

  • Unity

  • Vitality

SOLUTION

  • Clean/modern depiction of Ohio Statehouse
  • Incorporated the Ohio burgee flag
  • Added date of event for reinforcement
  • Bold lines and use of white space allow for easy scalability

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