Case study

Hold on to Your Butts Podcast

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Hold on to Your Butts (HOTYB) podcast covers a variety of topics that include video games, movies, tv, comics, and other basic geek stuff. 

Challenge

HOTYB wanted a logo that would convey the fanboy excitement of the show creators. They wanted something their audience would proudly display on their computers or cars. 

Objectives

HOTYB is:

  • Exciting

  • Mysterious

  • Geek-heavy

SOLUTION

  • "Eye"conically geeky
  • Hexagon/cube word bubbles imply conversation, diving deeper, and shared ideas
  • Eye ball with iris, pupil and highlight implies mystery–also the visual entertainment aspect of the podcast
  • High-contrasted colors are bright and bold
  • Works well for patches, stickers, and other swag
  • Geeks would be proud to wear and share

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