Case study

Agora Endeavors

background

Agora Endeavors is the parent company of two smaller organizations that help equip entrepreneurs and provide them with a strong like-minded community.

Challenge

As a parent company, Agora Endeavors wanted a logo that would compliment their pre-existing brands but also appeal to a more high-level audience.

Objectives

Agora Endeavors is:

Contemporary
Trustworthy
Solid

SOLUTION

Clean and simple lines
Strong/solid typeface with custom details
Modern but timeless
Sans serif font to compliment the existing sub-brands
The "O" focal point represents the concept of the agora being the center marketplace where people gather to share ideas and conduct business
The "O" and underscore also represents the head/shoulders of an entrepreneur and the emphasis of investing in the person behind the business
The platform is also a subtle nod to the Pnyx, with rock steps leading to the agora