A SHARED HUMANITY
A Shared Humanity was founded with the goal of creating a tangible creative community where people can come together and make the world a better place. They focus on telling authentic stories through different mediums, such as photography, writing, illustration, and fine art.
A Shared Humanity was kicking off a new product called Art & Artifact, a quarterly subscription box that contains original art and objects centered around a theme selected by the curator of each box. They needed a logo that both communicated the mission of A Shared Humanity and also complemented the wide variety of artistic styles that would be displayed through Art & Artifact.
A Shared Humanity promotes:
Mark represents human DNA, link/arm-in-arm, eyeball (shared vision), or a "core" center
Vibrant red color evokes passion and energy
- Rounded type paired with clean and crisp mark translates well over multiple mediums