Case study
CITY NORTH CHURCH
background
City North Church is a church plant with the goal of reaching out to those who feel jaded by past experiences with the church. They provide a fresh, life-giving approach to their ministry.
Challenge
We needed to create something clean, modern and appealing to people turned off by traditional and over-done references.
Objectives
City North Church is:
Life-giving
Inspiring
- Welcoming to those who have "given up" on church
SOLUTION
- Stylized C with navigational arrow pointing North (also upward to Christ)
- Clean, strong lines
- Simple, modern type
- Horizontal orientation works well for both print and web applications
- Industrial, simplified look ties into city location/vibe