Case study

LANDMARK CHURCH

background

Located in Lafayette, Louisiana, Landmark Church exists to share the hope of Christ by serving people of all walks of life. Their goal of creating an accepting, forgiving environment enables them to reach those with difficult pasts.

Challenge

Landmark was looking for something fresh and non-cliché that would appeal to the wide range of people that make up their church body.

Objectives

Landmark Church promotes:

Acceptance
Belonging
Community
Hope

SOLUTION

Blend between classic and modern
Strong, column/stone-like L mark with approachable/open end points
Clean typeface for easy readability and feeling of openness/transparency