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Case study

VALOR CUSTOM DENIM

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With a focus on craftmanship and quality, the team at Valor is creating a better way to buy jeans. Made in the U.S.A., their premium denim jeans are designed and hand-made based on each customer's unique measurements and taste to create a perfect fit.

Challenge

Valor wanted to establish a presence in the minds of people looking for a more luxurious, customized clothing experience. The final mark needed to look high-end, functioning on its own and also on the merchandise itself. 

Objectives

Valor Custom Denim is:

  • Luxurious

  • Quality

  • Forward-Thinking

  • Modern

SOLUTION

  • Mark incorporates a shield/crest which is also the shape of a pocket and a "V" for Valor

  • Strong, bold type looks high-end but not stuffy

  • Gold and navy color palette is luxurious and also a nod to blue jeans with gold thread

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