VALOR CUSTOM DENIM
With a focus on craftmanship and quality, the team at Valor is creating a better way to buy jeans. Made in the U.S.A., their premium denim jeans are designed and hand-made based on each customer's unique measurements and taste to create a perfect fit.
Valor wanted to establish a presence in the minds of people looking for a more luxurious, customized clothing experience. The final mark needed to look high-end, functioning on its own and also on the merchandise itself.
Valor Custom Denim is:
Mark incorporates a shield/crest which is also the shape of a pocket and a "V" for Valor
Strong, bold type looks high-end but not stuffy
Gold and navy color palette is luxurious and also a nod to blue jeans with gold thread