Case study

MID-OHIO PIPELINE SERVICES

background

Mid-Ohio Pipeline Services is a main player in the underground utility construction industry. They specialize in the distribution and transmission of pipelines that allow for the transport of gas, water and other materials.

Challenge

Mid-Ohio Pipeline was in need of an established brand presence to match their solid reputation. After years of using a variety of visuals, they wanted a logo that would encapsulate their leadership in the industry, made possible by their hard-working team.

Objectives

Mid-Ohio Pipeline values:

  • Integrity

  • Hard work

  • Leadership

SOLUTION

  • Worn and rugged, representing old-fashioned hard work
  • The shape embodies a classic American industrial heritage
  • The brown implies reliability, approachability and wholesomeness
  • Subtle texture creates an organic/natural undertone

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